The Quid for Which There is No Quo

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June 3, 2023

a project of ServiceSpace

Expect nothing. Live frugally on surprise.

- Alice Walker -

The Quid for Which There is No Quo

"When one considers the facts, it appears undeniable that the human capacity to earn affects the human capacity to yearn. Purchasing power renders us prey to the sales pitch. And sales pitches befuddle the soul's longing. Animals have no purchasing power. They cannot easily be manipulated into yearning for things that are not aligned with their essence. This is why advertisers leave them alone. Animals are not susceptible to billboards, Google ads or product placement. In their world, Twitter is three or more birds on a wire. An influencer is anyone to whom you might be love-interest, or lunch. Animals do not have to untangle their aspirations from trendiness and the shimmering maze of mass marketing. They excel at following Mary Olivers counsel, "You only have to let the soft animal of your body love what it loves." For humans however, with our ticker tape, telemarketers, hyperlinks and one-click orders, it can be challenging to locate the wild and tender being who lives deep within our bones. The one who is penniless, barefoot and rapturous. The tangle-haired vagabond who never stops singing..." { read more }