In the 1980s, George Thorogood sang about being born "bad to the bone," but can we actually be naturally bad? People for Good, a Canadian-based charitable organization, sets out to claim that people aren't born bad but good. Presenting a series of chubby-cheeked cherubs, the commercial identifies the supposed "sin" each baby committed, including badmouthing co-workers and being rude to neighbors. As viewers chuckle at the silliness of a baby being labeled bad, the commercial reminds us that nobody is born bad. Moreover, it is never too late to turn back to being good. We can choose to be bad to the bone or good to the core.