Giving Directions

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September 22, 2019

a project of ServiceSpace

Getting lost is the only place worth going to.

- -Tiziano Scarpa- -

Giving Directions

Like most of us, you've probably been asked for directions at least once in your life. While men are notorious for failing to admit when they're lost and women less so, little research has been done on how directions are imparted and the characterization of the individual giving them. "Giving directions is a form of storytelling," says Akiko Busch. "When people advise you to take the longest, most complicated route, it is their way of prolonging the pleasure of the journey." In this Travel and Leisure article, Busch elaborates on how this simple act is often far more intimate than we realize, relying not only on our memory, but on our internal map of the places we hold most dear. { read more }